The Bear, The Lion and The Wolf.
An illustration design embellishing an ’Alpha’ concept logo, commissioned via Crew website. The illustration’s composition is inspired by the ‘Allegory of Prudence’ by Titian and its content combines a three-headed entity (one Bear, one Lion and one Wolf) within the typographic ‘Alpha’ logo. Each animal is intended to signify a particular virtue the brand wanted to evoke (Lion = Courage ; Bear = Strength ; Wolf = Loyalty). The logo was created for branding purposes and labels, with the illustration having to be capable of being printed on black and white apparel.